What is a Full-Service Wedding Planner? What is their purpose? And what should you expect from them?
If perhaps you have started Wedding Planning, some of these questions may have crossed your mind. Know that you are not the only one in that boat. In today’s blog post I am breaking down what a Full-Service Wedding Planner is, their purpose, and what you can expect from their support.
First and foremost, what is a Full-Service Wedding Planner? Wikipedia will define a Full-Service Wedding Planner “as a professional who assists with the design, planning, and management of a client’s Wedding.” They further explain that “Weddings are significant events in people’s lives and as such, couples are often willing to spend a considerable amount of money to ensure that their Weddings are well-organized. Wedding Planners are often used by couples who work long hours and have little spare time available for sourcing and managing Wedding venues and Wedding suppliers.”

At Betty Jane and CO, Full-Service Wedding Planners can be described as your Customer Service Concierge and Wedding Planning Fairy God Mother. I know, I know, it sounds too good to be true; but genuinely, it is exactly that. At Betty Jane and CO- the definition of a Full-Service Wedding Planner is a professional who has a profound and imaginative eye for design, and a knack for superb organizational skills while simultaneously providing a streamlined and innovative customer experience to every client.
Couples who find the most value in a Full-Service Wedding Planner are those that are busy professionals, those that have no interest in taking on another ‘full-time job’ in their free time (more on that in a previous blog post here), those that become overwhelmed with completing multiple tasks at one time, those that are not design savvy, those that are unsure of how to bring all of the ideas that are floating in their head to reality, and especially for those who want to be fully in the moment on Wedding week and Wedding day without having to think about all the logistics.
The purpose of a Full-Service Wedding Planner should be simple; to be your voice, your advocate, and your biggest cheerleader in the process of planning your Wedding and your personal assistant on your Wedding Day. The mission and purpose at Betty Jane and CO is to enrich every couple with a joyous end-to-end Wedding experience only their dreams are made of. What does that mean? Well exactly what it says, I want you to embrace the time as a fiancé, bask in the joy of being engaged and all of the fun celebrations that accompany that role, while you have a trustworthy and committed personal concierge concentrated on your entire Wedding project so that you don’t have to lift a finger until it’s time to raise your glass.
What should you expect from a Full-Service Wedding Planner?
When you begin planning a Wedding, you quickly realize that Weddings involve many moving puzzle pieces like budget creation, vendor sourcing, vendor management and communication, creating and executing all logistics, making countless moving decisions that all impact each other, adhering to budget guidelines, completing alll the paperwork, contract review, design plan curation, staying on course with your master checklist, and so much more.

When you hire a Full-Service Wedding Planner you should expect them to essentially handhold you through the 5000-pc puzzle that you are putting together. You can be involved as much or as little as you like but you will never be alone. Here at Betty Jane and CO, a Full-Service Wedding Planning firm, it is my job to is to ensure you are actively present in your engagement with your fiancé as well as ensuring you are completely present and fully emersed in your special day by taking away all of the stress that pairs with the responsibility of planning your Wedding. You get to confidently wear the hat of the BRIDE instead of the stylist, cake cutter, emergency seamstress, or ceremony director – all while you are trying to get down the aisle. Your expectations should be that from the initial interaction to the final farewell you are served with exceptional customer service and support, that you and your guest enjoy a remarkable celebration, with every detail approached from a five-star perspective, and that the celebration speaks to you as a couple and how you want to tell your unique Wedding Story.
In the coming weeks, I will be diving into more detail about each of the major tasks that a Full-Service Wedding Planner can support you with. I will share more of the nitty gritty on how a Full-Service Wedding Planner can take your stress levels from 100 to 1 in the matter of signing that dotted line. Can’t wait! Until then ~ XOXOXO
